We work with selected businesses that can develop customer relationships, represent our equipment responsibly and support projects in their local market. This overview explains how the relationship works and what to expect before applying.
The reseller remains responsible for developing the customer relationship and managing the sale. Axon supports the equipment, project and technical side of the opportunity within the agreed scope.
The programme is designed to support businesses that sell against real customer demand rather than requiring every partner to carry a large amount of stock from the outset.
There is no standard opening-stock requirement. Partners can purchase against confirmed customer orders and may add demonstration equipment or local inventory when it makes commercial sense for their market.
Axon Recovery does not publicly display end-customer equipment prices; customers request a consultation and receive a tailored quotation. Partners set their own customer-facing prices. Confidential Reseller Net Prices and commercial terms are available to approved applicants during the commercial review stage.
Appointments are normally non-exclusive unless separate terms are agreed in writing. The final agreement defines the approved products, markets, sales channels and any territory-specific arrangements.
Genuine customer and project opportunities can be registered with Axon. Once accepted, Axon works with the partner to support the opportunity and avoid unnecessary channel conflict, subject to the programme rules in force at the time.
Our role is not limited to supplying equipment. Suitable opportunities can involve product, technical, logistics and project support from selection through delivery and after-sales.
We review each application before granting access to confidential partner information. The process is intended to confirm that there is a practical fit for both sides.
Tell us about your business, market, current sales activity, product interests and proposed territory.
We review the company, market fit, sales capability and the proposed scope of the relationship.
Where there appears to be a good fit, we normally arrange a brief video call with the business owner or responsible decision-maker.
Once your application is approved, your partner account is created. You can then sign in to review confidential Reseller Net Prices and commercial documents before deciding whether to proceed.
Once your application has been reviewed and approved, Axon Recovery creates your partner account. You can then sign in to access the confidential reseller pricing, commercial documents, product information and other partner resources available to your approved account. Access is permission-controlled, and these materials are not publicly available.
Submission of an application does not create reseller, distributor or partner status. Appointment, territory rights, commercial terms and any exclusivity become effective only when confirmed separately by Axon Recovery in the applicable written agreement.
Complete the partner application and tell us how you plan to develop Axon Recovery in your market.
